Peter Greenberg, the Today Show's travel editor, was a high-profile presence on the Show's first day, canvassing the aisles accompanied by a camera crew. Greenberg was on the prowl for "outrageous" new travel products and filmed segments with several exhibitors including Eagle Creek Travel Gear, Travel Health Products, Austin House, OneDerWear, Independent Apes, PlaneSheets, Cartdesk, Sky Top Trading, Briggs & Riley, The TRG Group/Swiss Army Brands, and Travelpro. Greenberg's segment aired that night on CNBC TV's On the Money.